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One Human, One Brand.
Guidelines for Branding and Strategic Design
Viviris & Co. Brand Identity
About This Guideline
This page is the official guideline defining the philosophy, visual standards, and operational rules for Viviris & Co.'s branding and strategic design. It publishes design standards to protect brand consistency and value.
Brand Concept
Brand Statement
Viviris & Co. fuses vitality (Vivian) and intelligence (Iris),
We are a total creative brand that generates new value through creativity that integrates sensibility and strategy.
"One Human One Brand"
We elevate individuals, companies, IPs, and worldviews into unique and unparalleled brands.
To give form to the unique brilliance that every being possesses and to maximize its value.
That is our mission.
Viviris
Vivian
ラテン語 vivus（生きる）
生命力 / 活力 / 創造エネルギー
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Iris
The goddess of the rainbow in Greek mythology
Intelligence / Harmony / A being that connects the world
Thoughts can take shape.
Form creates value.
Logo Concept
A crest symbolizing the brand's philosophy.
V&C Monogram
A fusion of Vivian (life) and Iris (intelligence).
The diagonal arrangement expresses movement and evolution.
Crown (Iris Archetype)
Intelligence, excellence, leadership.
A symbol embodying the concept of the Rainbow Goddess.
Orb (Saturn's ring)
創造の循環と無限の可能性。
思想から形、価値、そして再創造へ。
Magenta Jewel
The emotional core of a brand.
Creativity born from the fusion of passion (red) and intuition (purple).
Logo Variations
Vertical 3D version (Primary)
Vertical color version (Flat)
Vertical white background version
Vertical black version
Horizontal 3D version
Horizontal 3D version
Blacked-out version
Horizontal white version
Size Regulations &
Clear Space
Minimum size specification
Print Media
30mm
This is the minimum width for a logo in printed materials.
Please do not go below this size to ensure visibility.
Digital Media
120px
This is the minimum width suitable for web and social media.
Please ensure visibility on all devices.
Clear Space
Censorship Area
More than the height of the crown
Please create a protected area around the logo where no other elements should be placed.
The standard is that the crown height is 1x, and a margin of at least 1x is required on all sides (top, bottom, left, and right).
Prohibitions
Changing the aspect ratio of the logo (transformation/stretching)
Change to a color other than specified / Add a gradient
Rotation and tilt of the logo
Add effects such as drop shadows.
Deconstructing and rearranging logo elements
Use with low-contrast backgrounds
Color Palette
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Gold
HEX #D4AF37
RGB 212, 175, 55
Rose Gold
HEX #B76E79
RGB 183, 110, 121
Magenta Accent
HEX #D6006F
CMYK 5, 100, 20, 0
Champagne Gold
HEX #F7E7CE
Black #000000 / White
Typography
Heading Fonts
Playfair Display
Used for the main heading and title.
It gives an elegant and authoritative impression.
Regular / Medium / Bold
Cormorant Garamond
Use it for subheadings, quotes you want to emphasize, etc.
It expresses refined delicacy.
Body Fonts
Montserrat
Used in the main text, captions, and lists.
It combines high visibility with a modern look.
Light / Regular / Medium
Lato
補足説明、注釈などに使用。
クリーンで親しみやすい印象を与えます。
Brand Tone & Voice
refined
Passionate
innovative
Strategic
unique
Viviris's communication style is confident yet never pushy.
It possesses a "quiet strength."
Brand Nature
Sovereign
Exceptional quality and leadership. Unrivaled prestige.
Creator
Sophisticated ideas that generate new value through creativity.
Rebel
A beautiful, forward-looking challenge that defies the status quo.
Usage Example
Digital Media
Web & SNS
ヘッダーはフルカラー立体版を使用。
アイコンはシンボル単体で表示します。
Print Media
Business Cards
名刺は箔押しを推奨。
レターヘッドはフラット版で運用します。
Apparel & Goods
Merchandise
The black background is arranged with white lettering, and the white background is arranged with black lettering.
Ensures visibility.
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Brand Declaration
It's all about the brand,
Everything serves as a bridge to the future.
Viviris & Co. combines vitality and intelligence, creating value through sensibility and strategy.
Bringing our unique brilliance to the world, backed by a solid strategy.